Ecommerce tracking( standard and custom)

Ecommerce Tracking
Ecommerce tracking involves monitoring and analyzing user interactions and sales data on an online store.

• Standard Ecommerce Tracking: Captures basic metrics like transactions, revenue, product performance, and conversion rates, offering insights into overall sales and customer behavior.
• Custom Ecommerce Tracking: Enables tailored tracking for specific events or goals, such as coupon usage, product search interactions, or abandoned cart analysis, providing deeper insights into unique business needs.

Both help optimize marketing efforts and improve user experience.